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Web Design


It is easy to make a dorky web page. It's also easy to make a very nice, clean, professional-looking web page even. Often the difference, even for beginning designers, is simply a matter of eliminating certain features that are guaranteed to make a page look amateurish. Let KielyNet help you produce a professionally designed web page.


Some Basic Principals to consider


1. Don’t make users think

If the navigation and site architecture aren’t intuitive, the number of question marks grows and makes it harder for users to comprehend how the webpage works and how to get from point A to point B. A clear structure, moderate visual clues and easily recognizable links can help users to find their path to their aim.

2. Don’t squander users’ patience

On every page when you are going to offer your visitors some service or tool, try to keep your user requirements minimal. The less action is required from users, the more likely a random visitor will actually stay on your site. First-time visitors are willing to play around a bit so let users explore and discover your services without forcing them into sharing private data.

3. Manage to focus users’ attention

As web-sites provide both static and dynamic content, some aspects of the user interface attract attention more than others do. Obviously, images are more eye-catching than the text — just as the sentences marked as bold are more attractive than plain text.

The human eye is a highly non-linear device, and web-users can instantly recognize edges, patterns and motions.  The goal should be to  capture a users’ attention.

4. Strive for feature exposure

Modern web designs are usually criticized due to their approach of guiding users with visually appealing 1-2-3-done-steps, large buttons with visual effects etc. But from the design perspective these elements actually aren’t a bad thing. On the contrary, such guidelines are extremely effective as they lead the visitors through the site content in a very simple and user-friendly way.

5. Make use of effective writing

As the Web is different from typical print media, it’s necessary to adjust the writing style to users’ preferences and browsing habits. Promotional writing typically won’t be read. Long text blocks without images and keywords marked in bold or italics will typically be be skipped. Exaggerated language will be ignored.

6. Strive for simplicity

The “keep it simple”-principle (KIS) should be the primary goal of site design. Users are rarely on a site to enjoy the design; furthermore, in most cases they are looking for the information despite the design. Strive for simplicity instead of complexity.

7. Don’t be afraid of the white space

Actually it’s really hard to overestimate the importance of white space. Not only does it help to reduce the cognitive load for the visitors, but it makes it possible to perceive the information presented on the screen. When a new visitor approaches a design layout, the first thing he/she tries to do is to scan the page and divide the content areas into digestible pieces of information.

8. Communicate effectively with a “visible language”

In his papers on effective visual communication, Aaron Marcus states three fundamental principles involved in the use of the so-called “visible language” — the content users see on a screen.

  • Organize: provide the user with a clear and consistent conceptual structure. Consistency, screen layout, relationships and navigability are important concepts of organization. The same conventions and rules should be applied to all elements.

  • Economize: do the most with the least amount of cues and visual elements. Four major points to be considered: simplicity, clarity, distinctiveness, and emphasis. Simplicity includes only the elements that are most important for communication. Clarity: all components should be designed so their meaning is not ambiguous. Distinctiveness: the important properties of the necessary elements should be distinguishable. Emphasis: the most important elements should be easily perceived.

  • Communicate: match the presentation to the capabilities of the user. The user interface must keep in balance legibility, readability, typography, symbolism, multiple views, and color or texture in order to communicate successfully. Use max. 3 typefaces in a maximum of 3 point sizes — a maximum of 18 words or 50-80 characters per line of text. 

9. Convention

Conventional design of site elements doesn’t result in a boring web site. In fact, conventions are very useful as they reduce the learning curve of your visitors. With conventions you can gain users’ confidence, trust, reliability and prove your credibility.

10. Test early, test often

Test, test and test again... this should be applied to every web design project. broke links, missing graphics are a big NO NO... Testing  often provides crucial insights into significant problems and issues related to a given layout.  Bottom line: if you want a great site, you’ve got to test...

11. The Price

This is the most important principal... Everybody wants a killer design, especially after seeing one that they lust over. Problem is, nobody wants to pay for it... A good design shouldn't cause you to run for the hills. At KielyNet , are prices could actually be considered totally reasonable by comparison. Don’t believe me?  Let us give you a quote.

To put our price into prospective, check out the following website:  This site ran Gerardo approximately $600.00




Shady Pines Campground  
Mount Holyoke Lodge   A.F. & A.M.
Chicopee Lodge   A.F. & A.M.
27th Masonic District
Total Quality Associates
Marine Reef Habitat
Spring Valley Landscaping
Old Country Road
Newbury Police Department
Gerry BBQ Dry Rub
Virtual Viking Runes Page


KielyNet and the expert Technicians from EmburyTech got our home network up and running securely in no time at all. Our family can all be online with our own computers. We no longer have to wait in line at what is now our network server.

The Kendall Family

I have viewed the Mount Holyoke Lodge website as shown via the link you provided. My compliments to you and/or the webmaster for a job well done!

Alan Jelalian
Executive Officer Massachusetts DeMolay

The Mount Holyoke page is an awesome web site. I found it so easy to navigate and the links to other Masonic sites are great. From the Mount Holyoke web site alone I was able to travel around the world without leaving my chair. Your lodge should be very proud of this new web site. Because I am not a member I could not access the password protected pages, but I am sure that they are equally awesome. I will be back to learn some more about the fraternity.

Bro. Brian Hartwell
Chesapeake, VA

Great Job! the 27th Masonic district website looks very professional, well put together and interesting. It should be of great use to the members of the district. I will watch its progress with interest.

Bro. Steve Burrall
Past Senior Grand Warden

You have done an outstanding job with the 27th Masonic District Web Sight. With some of the ideas I have as well as you, and your skill and knowledge the District site should have almost all the information they might need in the future for any questions that might arise. Thank You for your dedication and perseverance for making the Mount Holyoke Lodge sight what it is and the future for the 27th Masonic Districts.

DDGM 27th Masonic District offers some of the most comprehensive website design in Massachusetts. Their designs are the best, full of information and user friendly. I am very pleased with how they designed the site for my business. KielyNet made my website much more attractive and informative. I would recommend them to anyone for their design needs.

Gerardo Ramos, Owner
Marine Reef Habitat
Holyoke, MA







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